Eurobrokers.pro
Agri‑Food B2B sales development · Worldwide

We build an international customer base for pretzels

Project-based, at a one-time cost within your budget. No recurring fees or commissions.

Custom-builtOne-time projectWithin your budgetFree consultation
Book a free consultation
Project brief
Product
Wheat
Goal
Building your customer base of wheat buyers
Markets
Worldwide or selected countries
Engagement
One-time project
Budget
Set by you
100,000+Agri‑Food companies in our database

How we build your customer base

We will research and build a customer base of manufacturers and importers of pretzels, using our proprietary database of over 100,000 Agri‑Food companies. We will deliver the list as a one-time project within your approved budget. Terms are flexible and can be arranged on a case-by-case basis.

1Your brief
2Consultation call
3Free estimate
4Research and selection
5Delivery and review

Your product, volumes and the buyers you want to reach.

Requirements, target markets and buyer profile are defined.

A proposal for the full project, within your budget.

Identification of the manufacturers and importers of pretzels that match your profile.

Delivery of the customer base, reviewed company by company.

1Your brief

Your product, volumes and the buyers you want to reach.

2Consultation call

Requirements, target markets and buyer profile are defined.

3Free estimate

A proposal for the full project, within your budget.

4Research and selection

Identification of the manufacturers and importers of pretzels that match your profile.

5Delivery and review

Delivery of the customer base, reviewed company by company.

Not only pretzels. This page is about buyers of pretzels, but we can develop your customer base in any direction you need: other products, such as rusks and zwieback or pancakes, waffles and crepes, other types of buyers, any market.

Pretzels buyers · October 2026

Market data

72%
Hard pretzels hold 72% of the market and soft pretzels 28%, so snack makers form the larger buyer group.
Fortune Business Insights, Oct 2026
27%
Europe accounts for 27% of the global pretzel market, led by traditional bakery cultures and packaged savoury snacks.
Fortune Business Insights, Oct 2026
41%
Hypermarkets and supermarkets take 41% of sales, ahead of convenience stores at 22% and online stores at 14%.
Fortune Business Insights, Oct 2026
81%
Salted pretzels make up 81% of the market; unsalted lines account for the remaining 19%.
Fortune Business Insights, Oct 2026
4% lye
A 4% sodium hydroxide (E 524) pretzel lye is regarded as good practice; Regulation (EC) 1333/2008 permits E 524 at quantum satis.
Lebensmittelchemische Gesellschaft (GDCh), Feb 2015
2.75%/yr
Forecast global market growth from 2026 to 2034, with Europe named the largest regional market.
IMARC Group, Apr 2026
Bags lead packaging
Bags account for the largest share of pretzel packaging, while supermarkets and hypermarkets remain the leading sales channel.
IMARC Group, Apr 2026
Private label competes
Retailer private-label pretzels now compete directly with national brands on innovation, not only on price.
Technavio, Mar 2026
Alternative flours
Gluten-free and alternative-flour pretzel formulations keep customers who would otherwise leave the category; clean-label and ancient-grain lines also feature.
Technavio, Mar 2026
Sodium scrutiny
Rising concern about high sodium content and refined carbohydrates is a restraint on pretzel demand.
Fortune Business Insights, Oct 2026
Foodservice outlets
Restaurants, cafés and cinemas add pretzel demand beyond retail, and online platforms widen access for brands.
IMARC Group, Apr 2026
Protected name
"Bayerische Breze" is an EU protected geographical indication under Regulation (EU) 161/2014; at least one production stage must take place in Bavaria.
Reg. (EU) 161/2014; BakeryandSnacks, Feb 2014

Agri‑Food trade experts, with our own technology

Eurobrokers.pro is a team of senior-level sales professionals based in the EU with 20 years of experience in the Agri‑Food trade. We combine seasoned sales skills with software we build ourselves to develop sales in international markets.

Agri‑Food trade expertsSenior professionals in Agri‑Food B2B trade and business development, with 20 years of experience in international markets.
In-house softwareWe build our own software for international trade, developed and upgraded in-house.
The latest toolsOur database of more than 100,000 Agri‑Food companies in over 100 countries, combined with the latest research and data tools.
Curated for your productsEvery company in your customer base is selected and qualified for your products by our team.

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We build an international customer base for pretzels